Page 46 - Real Rochdale Issue 18 Summer 2023
P. 46
AI AND BUSINESS
MOLESWORTHS BRIGHT CLEGG employment solicitor, Adam Salkie and trainee
solicitor, Katy Dunn reflect on AI and its impact on business.
What is AI? Potential dangers
Short for Artificial Intelligence, put simply, It’s important to note the potential
AI refers to the development of computer significant danger of AI concerning
systems that can perform tasks that intellectual property and to put appropriate
typically require human intelligence. As AI safeguards and regulations in place to
technology continues to develop at pace, protect these rights and prevent misuse.
it has the potential to transform many
industries and aspects of daily life. • Ownership. Who owns the intellectual
property created by AI? If an AI system
Whilst historically, there has been a fear of creates a piece of music or art, who owns
AI and what it could mean, Indian author and the copyright? Note the complications if
spiritualist Amit Ray says: “The coming era multiple AI systems are involved in the
of Artificial Intelligence will not be the era of creation of a work.
war, but will be the era of deep compassion,
non-violence, and love.” • Misuse. AI can be used to create digitally
altered images or videos that can spread
Was he correct? Let’s look at what AI could disinformation. This can be a threat to
mean for business. intellectual property rights, as well as to
privacy and reputation.
Positive impact
• Infringement. AI can copy and reproduce
Whilst AI presents obvious challenges for content at a scale and speed that was
business, such as job displacement, data hitherto impossible. This can lead to
privacy concerns and ethical considerations, widespread infringement of copyrighted
it is having significant impact on UK material and other forms of intellectual
businesses and has led to: property.
• New business opportunities • Bias. An AI system may inadvertently
infringe on intellectual property due to
• Increased efficiency. It can be used to biased algorithms. A machine learning
automate tasks that were previously algorithm may be trained on copyrighted
done manually and free up employee material without proper licensing,
time to focus on more strategic tasks. leading to unintentional infringement.
• Improved customer experience. AI can • Security. AI can be used to hack into
be used to analyse data and provide computer systems and steal intellectual
personalised recommendations. property. There are specific industries
where this can be dangerous, such as
• Costs savings. Automated tasks can save pharmaceuticals where intellectual
on labour costs. property is a critical asset.
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