Oliver Hope, Denis’ grandson, the third-generation manager, continues to uphold the values that have defined the business since its inception: quality, style, and personalised service.
These principles have fostered a loyal customer base, with HOPE Menswear and Womenswear now operating four stores, two in Norden along with stores in Uppermill and Clitheroe.
HOPE is well known for its high quality, and for introducing new brands and accessories while maintaining its core focus on style and quality.
Decades of hard work, adaptability, and dedication to excellence was recognised at the 2024 Drapers Independents Awards with HOPE Menswear winning ‘Menswear Independent of the Year’.
Drapers Independents Awards celebrate the best in independent fashion retailing in the UK and Ireland. The awards recognise those who are innovating to survive, supporting their local communities, and building stronger businesses under the toughest of circumstances.
Oliver attributes this success to the family-run ethos and dedication to old-fashioned values. “It’s not only what you sell but how you sell it,” he remarked, emphasising the importance of creating a welcoming shopping experience for customers.
He said he is committed to continuing building strong relationships with customers and ensuring that HOPE remains a destination not just a store.
The family business has thrived in an era dominated by high-street chains and online retailers. Its success is a testament to the enduring appeal of HOPE’s personalised service and community-focused values.
