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HAIRDRESSING
                                                                                                                                                                                                   TREND







                                                                                                                                                                                                                  by GREG COUZENS



                                                                                                                                                                      Ladies and gents, it’s official - the perm is back!


                                                                                                                                                                      Not as we know it... Dismiss the 70s frizz, or the 80s crunchy
                                                                                                                                                                      curls, today’s new and improved version is very different from
                                                                                                                                                                      the past. Today’s perm or ‘new wave’ is much softer and kinder
                                                                                                                                                                      to the hair.

                                                                                                                                                                      Condition is paramount and to achieve the best result we only
                                                                                                                                                                      apply the ‘new wave’ to hair that is in perfect condition.


                                                                                                                                                                      A-list celebrities are rocking this new look, including Emma
                                                                                                                                                                      Stone, Jaime King and Mica Argañaraz.


                                                                                                                                                                      Even men are taking the plunge with lots of inspiration from
                                                                                                                                                                      ‘Game of Thrones’ with the Jon Snow effect.

                                                                                                                                                                      Georgia Couzens, a senior technician who created Joanne’s
                                                                                                                                                                      look, said: “It all started when beach hair suddenly became the
                                                                                                                                                                      look; clients started asking for more texture and movement. For
                                                                                                                                                                      example, Joanne has a small amount of movement and for years
                                                                                                                                                                      she has straightened her hair. This involves using straightening
                                                                                                                                                                      irons every day and consequently, the condition of her hair
                                                                                                                                                                      suffered.

                                                                                                                                                                      “Joanne can now just wash and leave her hair and she absolutely
                                                                                                                                                                      loves it.”

                                                                                                                                                                      Before considering having a ‘new wave’, do make sure that
                                                                                                                                                                      your hair is in the best condition: stop using harsh products
                                                                                                                                                                      and straightening irons for at least six months prior to the
                                                                                                                                                                      ‘new wave’. Always use a quality conditioner and comb through
                                                                                                                                                                      to keep the cuticles smooth, and maintain regular haircuts to
                                                                                                                                                                      prevent the ends from splitting.
                                                                       PERM                                                                                           Each ‘new wave’ is customised to each individual man or woman:


                                                                                                                                                                      it is all about how you place the rods and the size we use, making
                                                                                                                                                                      it uniquely personal - on longer hair it should last up to twelve
                                                                                                                                                                      months, shorter hair is approximately three months.

                                                                                                                                                                      Are you brave enough to take on this new trend?

                                                                                      MODEL: JOANNE DUNNE                                                             If so, then talk to your technician about the preparation needed.
                                                                         HAIR & MAKE UP: GEORGIA COUZENS



          REAL ROCHDALE - AUTUMN 2019                       22                                                                                                                    23                    REAL ROCHDALE - AUTUMN 2019
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